Conversational Onboarding
Headspace, 2026
Conversational onboarding transforms a generic signup flow into a personalized journey. No static forms, no generic paths, just an adaptive experience build around a member's goals.
I designed a chat-based journey that adapts to member responses, surfacing a tailored 14-day experience before paywall. I contributed to conversation architecture, interaction design, and the paygate redesign that connects onboarding insights with personalized recommendations. I built and tested prototypes to refine pacing, tone and key decision points.
Roles:
Mobile UX
Product Strategy
Conversational Design
Product designer and visual artist currently enhancing member experiences at Headspace.
Get in touch through lizafeurtado@gmail.com or LinkedIn
Universal Login with SSO
Headspace, 2025
Redesigning login turns friction points into moments of trust — a smoother path with fewer steps and higher confidence at every tap.
I owned the end-to-end design across mobile and web of the Universal Login/Auth0 migration that introduced native SSO entry points directly on the welcome screen. This new feature drove sign ups by XX%
Roles:
Mobile / Web UX
Product Strategy
Growth Design
Web Growth Ecosystem
Headspace, 2025
Building Headspace’s web growth ecosystem created a scalable foundation for launching, testing, and optimizing member experiences.
I led the design of reusable landing page systems, growth experiments, and conversion-focused experiences across Headspace.com — from therapy funnels and insurance partnerships to checkout optimization. Through web checkout experimentation and UX improvements, I helped drive a 6.55% statistically significant lift in conversion while enabling teams to launch new experiences faster.
Roles:
Web UX
Growth Experimentation
Design Systems
liza feurtado
YETI Product Registration
Code and Theory, 2024
Transformed YETI’s product registration flow into a more engaging post-purchase experience. Partnered with stakeholders to uncover user needs, define journeys, and deliver a scalable UX solution aligned with business goals.
Roles:
UX Design
User Research
Prototyping